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Listen Show PodCast
Grow Therapy and its challenger brand mindset
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Beefeater 0.0 and Jamiroquai with Damien Le Castrec and Shelley Smoler of Lucky Generals
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On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun.
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Life Stage vs. Generational Cohorts and the Implications for Strategy
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Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman
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The reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples
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On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create
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James Hurman on his Lions Master of Advertising Effectiveness program
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Live from BBDO Chicago: The Scarcity of Difference in Marketing
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The $170B Creative Wasteland of Retail Media Networks
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On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy
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Insights from Mischief and eos' culture of effectiveness
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Live from BarkleyOKRP in Kansas City
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Planning for Effective Outcomes Ep#4: CCOs - Mischief, BBH and Deutsch
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How NPR fought back for our right to be curious
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Live from Minneapolis at Carmichael Lynch
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AI ads are good enough. And that's the problem
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On the Spot: Chris Gallery of Mother and Nick Hirst of Adam&Eve
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Martin Weigel's new book on lessons from the front line
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Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
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On the Spot - Nike vs Adidas World Cup and Maker's Mark
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Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
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Walmart's Virtual Worlds Gaming Strategy
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Why Uber Eats won tonight's 2026 U.S. Grand Effie
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The Power of Humor in Marketing
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On the Spot: Subaru and Vaseline
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Planning for Effective Outcomes #2: How to build upon or challenge client briefs
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On the Pulse - how to win with sports sponsorships
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What happens when the Airbnb team takes on a mortgage brand?
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On the Spot: Levis and Jeep
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Planning for Effective Outcomes 2026 #1: CMOs on writing the client brief
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Life in the Valley live from Uber in San Francisco
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How this Grand Effie winner fought generics and held its price premium
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W+K and Trainline on turning your greatest weakness into opportunity
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Dos Equis' Most Interesting Man In the World is back. We talk about why
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On the Spot: Rocket Mortgage and other post Super Bowl rants
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The new book that makes the business case for creative effectiveness
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Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish
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Live from Arnold in Boston: Brains, Grit and Brand Building
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Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection
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On the Spot: Burberry & Johnnie Walker
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How Dr. Dre is putting swagger back in the Goodyear brand
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How Archer uses exaggerated reality to draw attention to genuine ingredients
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Meet the team behind Amazon's ad strategy
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Live from Highdive in Chicago. The Holiday Ads Special
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Live from Mother in London: Reflections on 2025
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The story behind Indeed's Gold Effie-winning entrance into the Indian market
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On the Spot: The Ordinary & Claude AI
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Live from the 2025 UK Effie Awards
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Live from Deutsch in LA: Those Moments of Magic
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Chris Beresford Hill shares the truth behind Michael Cera for CeraVe
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How Persil followed women into sports
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Live from Mischief in NY: Has what matters most ever changed?
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On the Spot: British Airways and Dr. Pepper
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A conversation about strategy with Joe Burns of Quality Meats
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Live from Dallas: Ideas Born in Texas
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Polaroid chases a comeback with the camera for an analog life
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On the Spot: GAP and Chili's.
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The story behind Highdive's rise to fame as America's Super Bowl agency
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Rick Brim, Martin Beverley and Polly McMorrow on their new venture
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Behind the scenes of Athletic Brewing's alcohol-free brand play
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Neutrogena's new angle on skincare: 90s nostalgia
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The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives
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On the Spot: Travel & Telco (the two Ts of summer)
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Yerba Madre’s Rebrand with CMO Emily Kortlang
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Inside the judge's room for Favor Delivery's Gold Effie
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Behind Telstra's Marketing Transformation
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The story behind Turo, the Airbnb of cars
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On the Spot: Corona & Uber Eats
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The story behind Uber Eats' "Football is for Food"
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How Josh Wines turned reluctance into social Effie Gold
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Live with Effie winners in NYC
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On the Spot: Tesla & Poppi. Planners talking about brands they've never worked on
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How Life360 is hilariously taking a bite out of Apple
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Canva's campaign to drive expansion into B2B
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Live from Auckland: Lessons in Punching Above Your Weight
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Live from Sydney: Breaking the Laws of Average
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On the Spot: Starbucks and JCPenney. Planners talking about brands they've never worked on
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Coors Light. From state of beer to state of mind
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Skittles. An Effie Best-of-the-Best Winner
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Life after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)
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On the Spot: Progressive & Chick fil-A. Planners talking about brands they've never worked on
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Debuting the U.S. version of The Long & the Short of it
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The Entertainer's campaign focuses on our kids charming obsessions
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Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay)
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On the Spot: Vrbo & Duluth Trading Co. Planners talking about brands they’ve never worked on
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The story behind Kellogg's brand refresh
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Live from Toronto: Rise of the Independents
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This B2B campaign is a masterclass in proving the effectiveness of a message
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Humor is Duluth's superpower in building a billion dollar brand
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Uber. Extending the consumer brand into a B2B world
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Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work
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Planners guess how their favorite Super Bowl ads tested (it's hilarious)
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Procell's B2B reframe: from price to buy to cost to replace
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The story behind Tinder's "It Starts with a Swipe"
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How creating doubt created opportunity for B2B brand Informatica
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Tom Roach and Sarah Newman on APG's AI Initiative
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What happens when Disney and adam&eveDDB get together?
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2024 Media Highlights with Michael Beach
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Live from Chicago: The Holiday Ads Special
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